Ever since the launch of Indian premier League (IPL) in India where cricket is religion, the focus of its fans is entirely different. Now the fans are supporting their respective cities or state. But IPL is much more of a brand than just cricket. The reason is the way in which its respective teams are being promoted on the national as well as the international level. When it comes to the team’s brand name, the team which comes into mind at the very first place is Kolkata Knight Riders (KKR). The reason is not the players or its success ratio, the reason is merely the face of the brand, the way it is being promoted by one of its owners; the legendary superstar Shahrukh Khan.