Undeterred by the divided attention of sports enthusiasts in the wake of FIFA World Cup in Brazil, year’s third Grand Slam, and inarguably the most prestigious tennis tournament in the world, began near London on Monday. Ivan Lendl famously said once that he would willingly trade all his championship trophies for just one Wimbledon crown. There is an aura about Wimbledon among players, organizers, spectators and followers around the world that is special and unmatched.