The 2013 European basketball championship in Slovenia might be remembered as the first one to be completely covered by the social media cloud. With Twitter developing every day new circles of connections, Eurobasket 2013 used it to reach out to media and people on another level. Facebook, Twitter, YouTube were constantly updated from the FIBA Europe staff, which worked non stop during the preparation and the execution of the whole tournament in Slovenia. Forward-minded and quite creative, the staff managed to communicate effectively with both the fans and media through its social channels.